Geboren

1938, Fargo, North Dakota

Namen

Aaker, David A.
Aaker, David Allen (vollständiger Name)

Staat

USA

Normdaten

Wikipedia-Link: David_A._Aaker
Wikipedia-Artikel-ID: 2734855 (PeEnDe)
GND: 123018641
LCCN: n 7989154
VIAF: 37004329

Literatur (14 Werke)

Autor

• David A. Aaker: Strategic market management. Wiley, Hoboken, NJ 2008, ISBN 0-470-05623-1.
• David A. Aaker: Management des Markenwerts. Campus-Verl., Frankfurt [u.a.] 1992, ISBN 3-593-34706-7.
• David Aaker: Spanning silos – the new CMO imperative. Harvard Business School Pr., Boston, Mass. 2008, ISBN 1-422-12876-8.
• David A. Aaker, V. Kumar, George S. Day: Marketing research. Wiley, Chichester [u.a.] 2006, ISBN 0-470-05076-4.
• David A. Aaker: Building strong brands. Free Press Business, London 2002, ISBN 0-7432-3213-5.
• David A. Aaker ; Erich Joachimsthaler: Brand leadership. Free Press, New York [u.a.] 2000, ISBN 0-684-83924-5.
• David A. Aaker ; V. Kumar ; George S. Day: Marketing research. Wiley, New York [u.a.] 2004, ISBN 0-471-45168-1.
• David A. Aaker: Brand portfolio strategy – creating relevance, differentiation, energy, leverage and clarity. Free Press, New York [u.a.] 2004, ISBN 0-7432-4938-0.
• David A. Aaker ; George S. Day: Marketing research. Wiley, New York [u.a.] 1983, ISBN 0-471-09740-3.
• David A. Aaker: Developing business strategies. Wiley, New York [u.a.] 1988, ISBN 0-471-60296-5.
• David A. Aaker ; John G. Myers: Advertising management. Prentice-Hall, Englewood Cliffs, NJ 1987, ISBN 0-13-016023-7.
• David A. Aaker / John G. Myers: Advertising management – practical perspectives. Prentice-Hall, Englewood Cliffs, NJ 1975, ISBN 0-13-015974-3.

Sonstige Werke

• ed. by David A. Aaker ...: Brand equity & advertising – advertising's role in building strong brands. Erlbaum, Hillsdale, NJ [u.a.] 1993, ISBN 0-8058-1283-0.
• ed. by David A. Aaker: Multivariate analysis in marketing – theory and application. Wadsworth, Belmont, Calif. 1971, ISBN 0-534-00016-9.

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